First thing's first: No, I didn't actually set my laptop computer on fire in the above photo.
Much like that episode of The Simpsons where Mayor Quimby was sweating profusely during his televised debate, the flames were added electronically (by Channel Six). I was attempting to emulate Bill Goldberg's ring entrance during the WCW Monday Nitro era, with the pyro and the smoke and what have you.
A little background on the product in question: this was a "Pencil Shredder" created in 1999 by "Trendmasters Inc." (a company I guarantee you is no longer in business). Trendmasters (heh) only made two such shredders - one of Goldberg and one of Kevin Nash. I can only imagine the behind-the-scenes wars these two had.