Week of December 14, 2015
In last Monday's column, I talked about how the “PG Era” is not the reason for WWE's current ratings issues, but rather WWE management's perception of what they actually need to deliver in
order to keep their stock buyers/owners happy within a PG environment. The fact that they are a publicly-traded company is hurting the overall product because of internal perceptions on how they should deliver their product.
I also mention that because of the disconnect between audiences and performers, the WWE Universe just doesn't really care that much about the matches. I thought I’d take a look at some of
the performers on the roster and discuss my views on how they are actually being perceived by the fans.
Sheamus - There have been multiple times where Sheamus was given the ball to run with. He is a great hand and in ring talent, but he is not the man to carry the company on his back. I don't know if I should laugh at him or fear him at this point, and that is the main problem. Sheamus should be somebody that everybody cowers in fear too. Sheamus should be destroying people. The problem, though, is that in this 50/50 booking world that we're living in, Sheamus is just another guy. When you try to add a goofy personality to his character, it just goes to ruin everything. So now the guy is world champion, but he's still considered a joke by most of the audience. And it’s at this point you're going to try to re-create his gimmick? Sorry, but I think it's simply way too late for that. Fans just don't see him as a top guy.
Bray Wyatt - This man is calling himself “The New Face of Fear”, but why should anyone be afraid of him? Name one feud from the past two years that Wyatt has won. Actually, I can think of one…it was when he defeated Dean Ambrose in an Ambulance Match” on RAW. Every single other feud he has had, he has lost definitively. Why should you (or anyone on the WWE roster) be afraid of this man? The entire Wyatt Family was obliterated at Survivor Series by two men. They’ve been beaten-up recently by superstars whose peak was over a decade ago.
Why should people be afraid of him OR his family members? You want to know why Bray Wyatt isn't as “over” as he was two years ago? That's your reason. And until WWE finds a way to book him in a manner that truly makes him a fierce monster, he will continue to just float around the midcard.